trentbarton has joined forces with a brewery to help create a special ale that will help promote a road safety message whilst raising money for a life-saving air ambulance service.
Representatives from Lincs & Notts Air Ambulance joined members of the trentbarton team at Magpie Brewery to help craft Night Flyer - and for every pint that’s sold, 6p will go straight into the coffers of the airborne emergency team.
Together they added the hops and perfected the flavour of the tipple, the latest in a series of collaborations between Magpie and trentbarton as they seek to encourage drinkers to leave the car and use the bus as a safer way home. With trentbarton’s nightbus campaign already proving popular on late night services across Derbyshire and Nottinghamshire, their message is simple – don’t drink and drive, drink and ride.
Jeff Counsel, trentbarton managing director, said: “It’s always a delight to team up with Magpie, especially when the collaboration will support such a worthy cause.
“Night Flyer also provides a flavoursome reminder that the bus offers a safe way to enjoy a great night out. Across the network we are proud to run many late nightbuses enabling drinkers to leave their cars at home.”
Night Flyer will be available from Magpie’s own Crafty Crow and Doctor’s Orders in Nottingham, plus other pubs across the trentbarton region, from April 24.
Nick Keith, assistant brewer at Magpie Brewery commented: “It was great to have trentbarton and Lincs and Notts air Ambulance join us for the day and brew this collaborative beer. Night Flyer is a light golden refreshing ale at 4.1% with a combination of British hops, Flyer, Archer and Admiral that give a well-rounded finish. The beer will be part of our permanent range from April – September and with the late nightbuses from trentbarton everyone can get involved by leaving the car at home. Raise a pint and raise money for Lincs and Notts Air ambulance.”
Alex Kinnear-Mellor, PR and marketing coordinator at Lincs & Notts Air Ambulance, added: “We are very grateful for the generosity of both trentbarton and Magpie Brewery. We think it’s a great idea with a great message; a perfect fit for our charity. The money raised will help save many lives, and we’re sure the beer will taste great too!”